Those of you who have put up with my inane / insane ramblings over the last few months may remember that I hate giving books away for free. It’s not that I’m mean, but when I think of the blood, sweat and tears, the hours of labour, not to mention the cost of editing and the cover design, it’s hard to hand it over for nothing, even though, like many other authors I’m not in it just for the money.
So, at the beginning of this year I decided that if at all possible I’d not give books away – free chapters yes, but not the whole book. Whether I can keep to this remains to be seen.
This is all leading up to my news that I am reducing the price of Truth, Lies and Propaganda book 1 to $/£0.99 for five days only.
To tempt you to download it for that ridiculous price, here is an extract:
It’s rare that you get away with trying to cut corners – someone somewhere will always notice – and we fell into this trap in a big way.
We were on another shoot for Durban Tourism. This time they were quite specific about what they wanted. Not just the usual sea, sun and sand, they explained, this is more for those looking for adventure.
“We need to show the different kinds of things the visitors can do, active things.”
“Fine,” we said, “what do you suggest?” Ah, that set them thinking, but eventually they came up with an answer. One of those wildly, adventurous, active things they wanted was fishing in the rock pools off the shoreline.
Now personally I wouldn’t go on holiday to catch fish in rock pools, especially things with claws and teeth, but I guess they knew what they were talking about and knew what normal people really liked to do on holiday. Who was I to question them?
This was a larger than normal budget shoot, it must have been for a really big, important expo. We could have real, live models from the modelling agency and, much to my horror, the clients said they wanted real, live fish as well!
I’d planned to stock up on fish props from the local toy shop, or if they didn’t stock plastic crayfish, (I had my doubts about that), at worst I would change that to the ‘ocean fresh’ counter at my local supermarket. But now that wasn’t going to work either if they wanted them alive. Carl knew of a couple in his favourite fish restaurant, but when he went to enquire about them, unfortunately they’d been eaten the night before.
That was plan A and B up the creek, so we moved on to plan C. I would pop down as the fishing boats came in the following morning and purchase a couple of live crayfish from them. No, correction – I would get someone else to go down and buy the creatures, my bravery has its limits.
Plan C wasn’t going to work either. Crayfish were not in season and were nowhere to be found in the Indian Ocean off the coast of Natal. Could we think of a plan D?
Carl was a very keen fisherman and he came up with the bright idea of bringing some crayfish up from Cape Town. He picked up the phone.
On day one of the shoot, we met up with the models at a very smart, colonial hotel just north of Durban. They looked young and absolutely gorgeous, so understandably, I hated them on sight.
Next came Carl, straight from the airport, complete with a large box filled with ice and three crayfish in the back of his SUV. I found it hard to believe they had survived the trip still alive, but I was not about to question their health.
We lugged the camera gear, plus the box of crayfish, through the hotel, past the swimming pool and down to the rocks below. We were joined by the male model, I think he was called Sam, he was the one who would be doing the fishing.
Carl kept the fish in the box until he was ready to shoot the scene, and then slid them into the large, enclosed rock pool. He was not going to show they were in a confined space, but use creative camera angles to suggest they had access to open water and so on. I’m sure you get the picture. We did too.
The crayfish took to the water with glee, and then must have been thoroughly cheesed off when they were immediately recaptured by the male model, muscles rippling in the wind, as he suddenly leapt out of the water holding up one in each hand. You’d think the silly creatures would have learned their lesson the first time round. I could add here that I observed from a very safe distance, just in case they escaped and came my way.
Eventually we got the whole programme in the can (I’m using a little more in-house language speak here) and after the edit, the clients viewed it and were very happy. The clients were very happy for two whole days, until they received a call from a rather irate gentleman, obviously an important crayfish expert, who demanded to know why we were trying to pass off Cape Town crayfish as swimming off the coast of Durban. Didn’t we know that further south the crayfish were bright pink and the pale coloured ones lived near our shores? Or was it the other way round?
Frankly no, we didn’t. Nor apparently did our clients from the Tourism Board. I can’t remember what happened next, but we were in disgrace after that episode. It was no good us whinging about the huge number of awards we had won, or how many other happy clients we could mention. We had got it wrong this time.
Now as 2017 is the year I learn to market, apparently I need to tell you why you must buy my book and how you can’t live without it.
It’s a great book.
It will make you laugh and gasp out loud.
It will tell you stuff about Africa you didn’t know.
It will tell you what goes on behind the video cameras and how the ‘truth’ is manipulated.
It’s a good read.
It won’t be this cheap again for a long time.
You will enjoy it.
Amazon.com 4.8 on 41 reviews 4.7 on 35 reviews on Amazon.co.uk
And to be extra helpful, here are all the links.
B& N http://www.barnesandnoble.com/s/truth+Lies+and+Propaganda
Apple itunes https://itunes.apple.com/us/book/truth-lies-and-propaganda/id1146681503
Did I do all that right? Bear with me, I’m learning. All comments from you proper marketing people gratefully received!